(Orleans, MI) – EightCAP, Inc., a Community Action Agency dedicated to helping people and changing lives, is excited to announce the launch of its new logo and brand identity. This rebranding initiative reflects EightCAP’s continued dedication to empowering communities while embracing a modern and fresh look to align with its mission and vision for the future.
This year also marks the beginning of a year-long journey leading up to EightCAP’s 60th anniversary in 2026. The agency will be celebrating six decades of service by highlighting its history, community impact, and the lives it has touched. Throughout the coming year, EightCAP will share stories of its successes, milestones, and the programs that have made a difference in the lives of thousands of individuals and families.
The new logo, featuring a dynamic and bold design, symbolizes EightCAP’s unwavering commitment to supporting individuals and fostering growth. The vibrant blue and green color palette represents trust, hope, and action—key elements that define EightCAP’s approach to community service. The tagline, “Helping People. Changing Lives.”, remains a cornerstone of the agency’s mission and is prominently featured in the new branding.
“Our new logo is more than just a design—it’s a reflection of the people we serve, the communities we uplift, and the lives we change every day,” said Lori Johnson, EightCAP President. “This rebrand marks an exciting new chapter for us, and we’re proud to present an identity that matches the energy and passion we bring to our work. As we prepare to celebrate our 60th anniversary in 2026, we’re excited to share our story, reflect on our legacy, and continue building a brighter future for the communities we serve.”
Over the years, EightCAP has become a trusted partner in delivering vital services to individuals and families, that includes housing assistance, early childhood programs, weatherization, community services senior services, and more. The updated brand identity aligns with the agency’s vision for the future while honoring its legacy of making a meaningful difference in the community.
What’s New?
- A Modern Logo: The new design incorporates clean, professional elements while staying vibrant and approachable.
- Enhanced Brand Messaging: The rebranding emphasizes EightCAP’s ongoing mission to empower people and create positive change.
- Community-Focused Design: The logo reflects the spirit of collaboration and support that defines EightCAP’s work.
“While our look may have changed, our mission has not,” added Johnson. “Our mission is built on our core values of compassion, communication, accountability, and empowerment. We strive to support and uplift every individual, ensuring everyone has the tools and opportunities they need to overcome challenges and become self-sufficient.”
About EightCAP
Since its founding in 1966, EightCAP has been a beacon of hope and support for thousands of individuals and families in need. As a Community Action Agency, EightCAP offers a wide range of programs and services designed to reduce poverty and improve quality of life. From emergency assistance to long-term empowerment initiatives, EightCAP is dedicated to creating a stronger, more equitable future for everyone.
As EightCAP gears up for its 60th anniversary in 2026, the agency will be sharing stories of its impact over the decades, highlighting the ways it has made a difference in Gratiot, Ionia, Isabella, and Montcalm Counties. The celebration will include events, testimonials, and community spotlights that showcase the agency’s ongoing efforts to alleviate the causes and effects of poverty.
For more information about EightCAP, its services, and the new brand identity, visit www.8cap.org or follow us on Facebook at Eightcap, Inc.